Vegan Beauty Brand Spotlight: Unforgivingly Pur

 Here at Vegan Cure, it is vital that we introduce our readers to high-quality vegan beauty products and skincare products. Today we are introducing you to Unforgivingly Pur, a Canada-based beauty and wellness brand that places a huge emphasis on mental and emotional wellbeing as well as physical wellness. 

The core mission is not only to create natural body care products for outer beauty but to create products that promote holistic wellness. For example, they utilise the power of natural essential oils to encourage self-love, mental and emotional wellbeing. 

The brand is the brainchild of sisters Cola and Rochelle, the inspiration for the brand Unforgivingly Pur came when Cola's young son sadly passed away in 2014.

 Their decision to elevate the brand beyond a natural body care brand to being a holistic wellness brand was a direct response to the grief they experienced. The brand provided them with a much-needed avenue and pathway to produce products that made people feel good, emotionally, physically and mentally. 

Their wellness products include natural deodorants, facial scrubs, body butter and rejuvenating perfume rollers that soothe and relax. 

Their most talked-about products are their natural deodorants that are constantly compared to the world-famous Native brand natural deodorants. 

The deodorants they produce include Citrus Splash, Shades of Green, Sweet Calm and Tropical Pineapple. For the men, they have produced a specially formulated deodorant called Sensual Blue Sage. 

Unforgivingly Pur also offers a value-packed wellness box called S.O.S Relax Wellness Box. They produced the box to fulfil a need to focus on self-care and mental wellbeing. Especially at a time when as a result of the global pandemic, we are facing extremely difficult times. Mental, physical and emotional wellbeing is paramount at this time. The box is designed to ease the pressure associated with living in these times. Feelings of overwhelm, stress, feeling overworked and constant feelings of fear and worry are destroying the peace of many people out there, especially women. 

The box comes with: 

• 1 Serenity scrub 
• 1 hibiscus face scrub  
• 1 Unwind & Chill Puroma 

Vegan beauty and wellness products are important to us and if you are vegan or interested in eliminating harmful chemicals from your beauty and wellness routine, Unforgivingly is one brand to support. Their core mission really resonates with us here at Vegan Cure and we hope that their products and mission resonates with you too. They believe that self-care should be holistic, emotional, mental and physical. The products you use should nourish, protect and rejuvenate your body, your mental health and emotional health. 

We look forward to seeing what Unforgivingly Pur has to offer in the months and years to come. 

You can support their brand by heading to their Instagram page and/or their official website: 

Unforgivingly Pur website

Unforgivingly Pur Instagram page